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Hi. I’m Karli.
I’m a copywriter and storyteller. I’m an outdoor adventurer and (the biggest) dog lover. I’m a little shy, but love making connections. And I’ll never pass on the chance to craft a good joke.
My path to copywriting wasn’t a direct path. It was more like the trail networks in my Salt Lake City backyard. Pick one of the routes, meander a bit, and you’ll eventually get to the summit.
Before I started writing professionally, I spent 16 years as a massage therapist at luxury resorts such as Sundance Resort and Amangiri. I also taught at the Utah College of Massage Therapy for years. Cool. And? What might these have to do with copywriting? Well, both taught me how to listen. Every client and student had different expectations. My job? Understand them. Make them feel seen. Create a memorable and individual experience based on their individual needs.
And hey! Lucky for me, that all holds true with copywriting.
Writing isn’t just putting words on the screen (or on pen and paper if you’re one of the unicorns these days who still remembers how to physically write). It’s being able to understand what a reader (or client) is looking for, what their concerns are, and what makes them say, “Well by golly…this! This is exactly what I need.” Or something to that effect.
When I’m not writing, you’ll usually find me somewhere on a trail with my dog. I’ve done a few trail races, and never come close to being first, second, or third place. My outdoor adventure motto is “Whover is having the most fun is winning.” Plus, the longer you’re outside in nature, the more time you have inside your head to concoct wild stories that will be useful for future writing projects.
Storytelling has been a part of who I am since…forever. My love for crafting a narrative started with the overly dramatic poetry I wrote in high school. Or perhaps it started with the cheesy play I wrote at 8 years old. Either way. Whether it’s writing your website’s landing page, or a few blogs and marketing emails, my love for storytelling can help your business stay true to your brand with copy that feels genuine, and actually connects with the people reading it.